Investor Pitch Deck

Template for Entrepreneurs

Customer Pain Point

Tips for drafting the customer pain point slide:

• Briefly summarize the customer problem in a sentence or two.
• Frame the problem in a way that leads to your unique solution.
• A few styles in which companies describe the problem are single statement description, bulleted statement description, quantified problem description, and visualized problem.

Customer Pain Point - Sample

Impact

Tips for drafting the impact slide:

• Highlight the impact of the customer problem or the impact of not having your solution to resolve the problem by using quantitative measures.
• Use measures such as cost, revenue, and risk to highlight economic impact.
• Use measures such as safety, innovation, productivity, transparency, and accuracy to highlight impact on other critical aspects.

Impact - Sample

Solution

Tips for drafting the solution slide:

• Articulate how your solution uniquely addresses the customer problem before highlighting functionality and features.
• To show how your solution works, include a demonstration graphic or video.

Solution - Sample

Target Market Segment

Tips for drafting the target market segment slide:

• Identify the ideal target customer segment by starting with a common set of needs that can be served with similar product, marketing, and services.

Target Market Segment - Sample

Market Opportunity

Tips for drafting the marketing opportunity slide:

• Briefly summarize the drivers of the customer problem or the opportunity in a sentence or two.
• Highlight the urgency of addressing the customer problem or leveraging the opportunity in your statement.

Market Opportunity - Sample

Market Strategy

Tips for drafting the market strategy slide:

• Highlight the unique aspects of your go-to-market strategy, such as free trial or licensing.
• While it's tempting to show a long list of feature differences, highlight the two most important aspects:
  • Your business model (how you price, sell, service, or provide your solution)
  • Product (architecture or patented capability that is a sustainable difference from competitors)

Market Strategy - Sample

Competitive Landscape Template

Instructions: Design your competitive landscape illustration by inserting the attributes for comparison and the name and/or logo of your company and its competitors in the template below. Adjust the color scheme to suit your pitch deck. You can use textual description, tick and cross, yes or no, or Harvey balls to make the comparison. Some examples of attributes are cloud connectivity, machine learning capability, and ease of use.

Attribute Comparison

Market Traction

Tips for drafting the market traction slide:

• Use the market traction slide to enhance and validate your story, using elements such as sales traction, case studies, or customer validation.
• Prioritize showcasing revenue growth if you have significant sales activity.
• Use customer success case studies or testimonials to demonstrate the value of your solution clearly.

Market Traction - Sample

Ask

Tips for drafting the ask slide:

• State the amount you are looking to raise and the series of the investment round in a slide, followed by the purpose of raising the investment.
• The amount will depend on factors such as the stage in the company life cycle, series of investment, shareholders' willingness to dilute, and geography.
• Summarize how you will use the investment to execute your growth strategy.

Ask - Sample

Financial Plan

Tips for drafting the financial plan slide:

• Build a simple financial projection with revenue split by key drivers to showcase the expected growth of the company.
• The projections should be consistent with the funds being raised and the go-to-market strategy.

Financial Plan - Sample

Thank You