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Essentials of a Pitch Deck

Authors

ESSENTIALS OF A PITCH DECK

1. START WITH A HOOK

Capture attention immediately with:

  • An intriguing question
  • A surprising statistic
  • A powerful quote

And engage your audience right from the beginning.

2. DEFINE THE PROBLEM CLEARLY

Make sure investors understand the PAIN point your startup addresses.

Use REAL DATA, STORIES, and visuals to illustrate the problem's significance.

3. PRESENT YOUR UNIQUE SOLUTION

Clearly explain how your product or service UNIQUELY SOLVES PROBLEM.

Keep it simple and avoid jargon to make your solution easy to understand.

4. SHOW MARKET OPPORTUNITY

Provide SOLID DATA to demonstrate the size and growth potential of Target market.

The larger & more accessible the market, the more attractive your pitch will be.