About EasePro

Strategic finance, built for small and medium businesses.

EasePro is a finance advisory firm for US small and medium-sized businesses. We deliver cash flow management, fractional CFO support, FP&A, financial modeling, valuations, and investor reporting — the same work large companies get from in-house finance teams, sized and priced for the businesses our clients run. We are founder-led by Chartered Accountants with experience at leading global advisory firms, supported by an in-house trained team.

Our Story

Why we started EasePro.

Four years ago, we kept seeing the same gap: brilliant founders running real businesses with real cash flow, real margins, and real complexity — but no one inside those businesses had the time, tools, or training to interpret the numbers strategically.

The market answer was either expensive (a $250K+ full-time CFO) or impersonal (an outsourced bookkeeping service that produces reports nobody reads). Neither fit a business doing $5M, $20M, or $80M in revenue with three growth fronts and no spare hours.

We built EasePro to be the third option. Senior finance leadership delivered the way the work is actually done at the best advisory firms in the world — but built for the cost structure, decision speed, and operational reality of an SME. The work scope varies. The standard does not.

Founders

The people behind EasePro.

EasePro is founder-led, day-to-day. Every deliverable runs through a documented four-step internal review: prepare, first review, refinement, final review — with a four-eye check as the last gate before anything leaves the firm.

Anant Gujrani

Founder & CEO

A Chartered Accountant by training, Anant began at Singhi & Co., then joined Deloitte's Statutory Audit practice, and moved to D.E. Shaw in financial reporting and modeling — where he built deep expertise in modeling complex businesses and spotting the issues that hide inside spreadsheets.

Tech-savvy and obsessive about clean data flow, he works with founders and CFOs in FMCG, retail, SaaS, manufacturing, and real estate across the US — building the model, asking the second question, and making the decision easier.

Anchal Singhal

Co-founder & Director, Valuations & Modeling

A Chartered Accountant, Anchal started at PwC in M&A Tax, continued M&A and tax work at EY, then joined Deloitte USI in valuations — leading modeling and quarterly valuation work for PE firms managing portfolios of 150+ investments, across utilities, energy, oil & gas, manufacturing, and SaaS.

At EasePro she leads the valuation, modeling, and deal-structuring practice. Every valuation she signs off on has been accepted by the client's own auditors — built to internationally accepted standards with the documentation auditor scrutiny demands.

Our Values

How we work — and why.

Every engagement is shaped by these. They sit above pricing, scope, and timeline. If a deliverable does not meet them, it does not leave the firm.

Built-in checks, every model

Every model we ship has built-in validation logic, balance checks, and reconciliation flags. If a number breaks, the model tells you — before the auditor does, before the board does.

Easy to understand, easy to update

Our models are designed for the people who will use them after we leave. Inputs are clearly labeled, formulas documented, structure intuitive. No proprietary black boxes.

Internationally accepted standards

Valuations follow internationally accepted valuation standards. Models follow disclosed assumptions and reproducible methodology. The work holds up to scrutiny — auditor, board, lender, or buyer.

Data security as default

We have systems for how client data moves, who has access, and how it's stored. Data security is not a checkbox — it's baked into how the firm operates day one.

Trained by us, not rented

Our team is in-house and trained directly by the founders. No contractor marketplace, no rotating talent. The person building your model has been taught the way we want it built.

Transparency over upsell

We tell clients what they need, not what's most billable. Engagements end when the work is done. We do not retain clients we do not serve.

How We Work

Our four-step engagement model.

The same approach across cash flow, FP&A, modeling, and valuation engagements. Designed to be operated by your team after we leave — not to make us indispensable.

Discovery — understand the business, not just the books

A free 30-minute call to map your business, your finance function, and the decisions you're trying to make. We look at how data moves, where bottlenecks are, and what the founder is losing sleep over.

Diagnosis — identify what's broken and what to fix first

The first one to two weeks of every engagement. We go deep into the data, process, and existing models. Output is a written diagnostic memo with prioritised findings, before any deliverables are built.

Build — deliver the system, not a one-off report

Models, dashboards, forecasts, valuations — built once, designed for repeat use. Built-in checks, documented assumptions, operational by your team. Every output passes our four-step review with a four-eye check before delivery.

Handover — train your team to own it

Operating manuals, recorded walkthroughs, and a shadow period where your team runs the cadence with us reviewing. Our goal is for you to not need us in the loop weekly.

What Sets Us Apart

Why founders choose us — and stay.

Reports that hold up to auditor scrutiny

Our outputs — valuations especially — are built to be defensible. Our work is regularly accepted by clients' auditors without rework. Few SME-focused finance firms can say that. We can.

Built-in checks in every model

Reconciliation flags. Balance checks. Source-data validation. If a number breaks, the model surfaces it. You will not get the call from the auditor that we missed.

Clients stay because they want to

Clients stay for as long as they need the service. Engagements end when the work is done, not because the relationship soured. That is the metric we care about.

Pricing transparency, no lock-in

Published pricing. No mandatory retainer minimums. No multi-year commitments. If we're not the right fit, we'll tell you upfront.

Worth saying twice

Every valuation we have delivered has been accepted by the client's own auditor.

Auditors are the toughest reviewers in finance — their job is to find the problem, not validate the work. When our valuations are accepted, it's because they were built to internationally accepted standards, with documented assumptions and reproducible methodology. The same discipline runs through every deliverable we ship.

Industries We Serve

Where we work most often.

We tailor our methodology to the dynamics of your industry. The industries we typically work with are below.

FMCG SaaS Distribution Manufacturing Services Real Estate Pharma E-commerce Retail Luxury Products Sports & Leisure

Want to see what this looks like for your business?

Book a free 30-minute call with a founder. We'll map your finance function, identify what's worth fixing first, and tell you whether EasePro is the right partner.

Book a free 30-min call Explore our services →

Founders from global advisory firms, supported by an in-house trained team. Big Four-grade depth with our own standards for accuracy and data security.