Strategic finance for US retail businesses across subsectors.

A fractional CFO for a retail business handles the financial work that an in-house finance team would do — but on a part-time, scope-flexible basis. For retail specifically, this means working capital management against inventory cash traps, channel-level contribution margin analysis (store vs DTC vs Amazon vs wholesale), SKU velocity and aging dashboards, open-to-buy planning, pricing and markdown simulation, returns reserve modeling, shrink-adjusted gross margin, labor productivity by hour, and sales tax nexus tracking. The work is delivered by experienced finance professionals trained in-house at EasePro.

Retailers must usually buy inventory before revenue is collected. Cash is converted into stock, then into sales, then back into cash — and if stock turns slowly, cash stays trapped even when the income statement looks profitable. FRED/Census data has tracked the US retail inventory-to-sales ratio at around 1.28, meaning retailers typically hold about 1.28 months of inventory on hand. For a retailer with $2M annual sales and 55% COGS, even a 90-day inventory cycle ties up about $271K of cash. Without an active 13-week cash forecast tied to purchase orders and an open-to-buy discipline, retailers fund their own growth from credit lines that get bigger every quarter. More about our cash flow work →

Most retailers report sales by channel but not contribution margin by channel — which masks which fulfillment channels are actually profitable. The same SKU can be profitable in a store, marginal on owned e-commerce, and loss-making on a marketplace once ad spend, platform fees (Amazon referral, Walmart referral, Stripe), fulfillment, shipping, and returns are properly allocated. We build a channel-level contribution P&L that assigns variable costs directly to the channel generating them. Only at this level of granularity can you make rational decisions about where to allocate the next inventory dollar and which channels to grow, reprice, or exit. More about our FP&A work →

Open-to-buy (OTB) is a merchandise planning discipline that links sales, inventory, receipts, markdowns, and cash — so the owner knows how much inventory can be purchased without starving the business. Retail cash flow is highly seasonal: inventory buys, deposits, marketing spend, and labor often happen before peak revenue, then returns and vendor bills land after the peak. A proper OTB model updates receipts and markdowns based on actual sell-through during the season, not waiting until month-end. Without OTB, retailers buy based on last year’s sales, run out of cash mid-season, take unplanned end-of-season markdowns, and lose gross margin to discounting they didn’t plan for.

Shrink converts product cost into a loss with no offsetting revenue. NRF reported that shrink accounted for $112.1B of industry losses in 2022 at an average rate of 1.6% of sales, with internal and external theft together representing nearly two-thirds of the total. For a $2M retailer at 1.6% shrink and a 4% net margin, replacing the profit lost to shrink requires about $800K of additional sales. Finance can build a shrink-adjusted gross margin report that separates margin loss from pricing, cost, theft, process error, and inventory adjustment — then tie cycle-count cadence, receiving controls, and POS controls to financial loss reporting. Even a small shrink improvement is often more valuable than a large sales push when net margin is thin.

Yes. Since Wayfair, every state with sales tax has economic nexus requirements for remote sellers — typically triggered at thresholds such as $100,000 in sales or 200 transactions per state. Omnichannel and online retailers can create tax obligations across many states without realising it, then discover past liability after crossing thresholds without registering. We build a nexus threshold tracker that monitors sales and transactions by state, separates marketplace from owned-channel reporting (since marketplace tax treatment differs), reconciles tax collected to filings, and maintains a monthly compliance calendar. The output is preventing surprise tax liabilities rather than reacting to them.